Mari yekugadzira doro iri kukwira. Mutengo wekutenga urikukwira.

Kusvika panguva ino, vanobika doro vakanyanya kutora mari yebharuni yezvigadzirwa zvavo, zvinosanganisira bhari, magaba ealuminium, mapepa emapepa uye marori.

Asi sezvo mitengo yakakwira ichipfuurira kwenguva yakareba kupfuura zvaitarisirwa nevakawanda, vanobika doro vanomanikidzwa kuita sarudzo isingadzivisiki: kukwidza mitengo padoro ravo.

"Chimwe chinhu chinofanira kupa," akadaro Bart Watson, mukuru wezvehupfumi kuNational Brewers Association.

Sezvo mabhawa akavharwa uye vatengi vakatora zvimwe zvinwiwa kumba panguva yedenda, kutengeswa kwezvinwiwa kwakawedzera 25% kubva 2019 kusvika 2021, sekureva kwemubatanidzwa data. Breweries, distilleries uye wineries zvakatanga kuburitsa zvimwe zvigadzirwa zvekutengesa kuti zvizadzise kudiwa kwekunwa-pamba.

Heino dambudziko: Pakanga pasina akakwana magaba ealuminium nemabhodhoro egirazi kuti aise ichi chinwiwa chekuwedzera, saka mitengo yekurongedza yakakwira. Aluminium vanogona vatengesi vakatanga kufarira vatengi vavo vakuru, vanokwanisa kuisa maodha akakura, anodhura.

"Zvave zvichinetsa bhizinesi redu kuve nebhizinesi redu rakawanda mumakani, uye zvakonzera kuwanda kwenyaya idzi mukutengesa," akadaro Tom Whisenand, mukuru mukuru weIndeed Brewing muMinneapolis. "Isu nguva pfupi yadarika takawedzera mitengo kuti tibatsire kubata neizvi, asi kuwedzera kwacho hakuna kukwana kuvhara mutengo watiri kuona."

Mitengo yezvinhu zvakawanda zvakakosha pakugadzira nekutengesa doro yakakwira mumakore maviri apfuura sezvo cheni yepasirese ichinetsekana kuzvisunungura kubva mukunonoka-denda rekutenga kupenga. Vazhinji vanobika doro vanotaura mari yerori uye yevashandi - uye nguva yakawedzerwa inotora kuwana zvekushandisa uye zvinongedzo - sekuwedzera kwavo kukuru.

Kunyange makambani makuru anogadzira doro pasi rose ari kupfuudza mutengo wazvo kuvatengi. AB InBev (Budweiser), Molson Coors, uye Constellation Brands (Corona) vaudza vatengesi kuti vanga vachikwidza mitengo uye vacharamba vachidaro.

Heineken akaudza vanoisa mari mwedzi uno kuti mutengo unowedzera waunofanirwa kukwirisa wakakwira zvekuti vatengi vanogona kutenga doro rayo shoma.

"Apo isu tichiramba tichitora izvi zvakanyanya kukwira ... mubvunzo mukuru ndewekuti mari inoraswa ichasvika here zvekuti zvinoderedza kushandiswa kwevatengi uye kushandiswa kwedoro," akadaro mukuru weHeineken, Dolf Van Den Brink.

Mutengo unowedzera padoro, waini nedoro zvichangotanga, akadaro Scott Scanlon, nyanzvi yechinwiwa uye mutevedzeri wemutungamiri kuChicago-based market research IRI.

"Tichaona vagadziri vazhinji vachitora mutengo (unowedzera)," Scanlon akadaro. "Izvo zvinongowedzera, pamwe zvakakwirira kupfuura zvazvave nazvo."

Kusvika ikozvino, akadaro, vatengi vatora zvishoma. Sezvinongoita mabhiri egirosari epamusoro anodzikiswa nekudya kushoma, tebhu hombe pazvitoro zvedoro iri kubatwa nekushaikwa kwemari yekufambisa neyekuvaraidza.

Kunyangwe mamwe emadhiri aya achidzoka uye mamwe mabhiri anokura, Scanlon inotarisira kuti kutengesa doro kuve kwakasimba.

“Ndiko kuzvifadza kunokwanisika,” akadaro. "Ichi ndicho chigadzirwa icho vanhu vasiri kuzoda kusiya."

Kushomeka kwealuminium uye chirimwa chebhari chakasanaya mvura gore rapfuura - apo US yakanyora imwe yegoho rayo rebhari rakaderera mumakore anopfuura zana - zvakapa vanobika doro kumwe kusvinwa kukuru kwekutengesa. Asi mapoka ose edoro ari kutarisana nedzvinyiriro yemitengo.

"Handifunge kuti uchataura kune chero munhu ari mudoro asina kuodzwa mwoyo nemagirazi avo," akadaro Andy England, mukuru mukuru wemuMinnesota's distillery hombe, Phillips. "Uye panogara paine chinhu chisina kujairika, kana zvimwe zvese zvaonekwa, zvinotitadzisa kukura zvakanyanya."

Kuvimba kwakapararira pakugadzira "nguva-mu-nguva" kwakadonha pasi pehuremu hwekudiwa kukuru kwevatengi kwakakonzerwa nekuwanda kwekushandisa kwevatengi zvichitevera kuvharika kwedenda uye kumisa mabasa muna 2020. kumunhu wese kuburikidza nekuunza zvinongedzo uye zvekupakura zvekushandisa chete sezvinodiwa.

"COVID ichangoparadza mhando dzakavakwa nevanhu," England akadaro. "Vagadziri vanoti ndinofanira kuodha zvimwe zvese nekuti ndiri kutyira kushomeka, uye kamwe kamwe vatengesi havagone kugovera zvakakwana."

Kudonha kwekupedzisira, Brewers Association yakanyorera Federal Trade Commission nezve aluminium inogona kushomeka, iyo inotarisirwa kugara kusvika 2024 apo hutsva hwekugadzira hunogona kupedzisira hwasvika.

"Vanobika doro vane uye vacharamba vachiwana zvakaoma kukwikwidza nevabiki vedoro vakakura vasina kutarisana nekushomeka kwakafanana uye kuwedzera kwemitengo mumagaba ealuminium," Bob Pease, mutungamiri wesangano, akanyora. "Uko chigadzirwa chinenge chisisawanikwe, kukanganisa kunogona kugara kwenguva refu mushure mekunge kuwanikwa kwave kuwanikwa zvakare," sezvo vatengesi nemaresitorendi vachizadza masherufu uye matepi nezvimwe zvigadzirwa.

Vazhinji vabiki vedoro, kunyanya avo vasina zvibvumirano zvenguva refu izvo zvinopa mwero wekugadzikana kwemitengo, vanotarisirwa kutevera kutungamira kwevabiki vakuru mukukwidza mitengo - kana vasati vatoita.

Imwe nzira ingave yekudzikisira mari yepurofiti, iyo vazhinji vanobika doro remaoko vaizopindura kuti: Ndeipi purofiti?

"Hapana purofiti chaiyo yekutaura nezvayo," akadaro Dave Hoops, muridzi weHoops Brewing muDuluth. "Ini ndinofunga ndezvekugara wakanyura, kuchengetedza nhanho, kurwisa miriyoni yezvinhu ... uye kuchengeta doro rakakodzera."

Kubvuma mitengo yakakwirira

Iyo Psychology yekukwira kwemitengo inogona kubatsira kudzikamisa marwadzo ekuwedzera kwemutengo, Scanlon akadaro. Mitengo yakakwira yemapindi kumaresitorendi uye kukurumidza kukurumidza kwemutengo wezvimwe girosari zvinogona kuita kuti imwe dhora kana maviri pa6-pack kana bhodhoro revodka kusanyanya kuvhundutsa.

"Vatengi vanogona kufunga kuti, 'Mutengo wechigadzirwa ichocho chandinofarira hausi kukwira zvakanyanya,' ” akadaro.

Brewers Association iri kugadzirira rimwe gore remitengo yakakwira mubhari, magaba ealuminium uye kutakura zvinhu.

Zvichakadaro, Whisenand paChokwadi Brewing akati kune nzvimbo yakawanda chete yekudzora mamwe mari, izvo zvakaita kuti mutengo uchangopfuura uwedzere.

"Tinofanirwa kuwedzera mari dzedu kuti tikwikwidze kuti tive mushandirwi wemhando yepamusoro uye tive nedoro remhando yepamusoro," akadaro, asi panguva imwecheteyo: "Vanobika doro vanotenda zvakasimba kuti doro rinofanira kunge, neimwe nzira, risingadhuri - rimwe remabiko makuru. zvoumbozha munyika.”