Pakarepo, chinwiwa chako chakareba.

Zvinwiwa mhando dzinotsamira pakurongedza chimiro uye dhizaini kudhirowa muvatengi. Ikozvino vari kutarisira kuurayiwa kutsva kwemagaba akaonda ealuminium kuti varatidze kune vatengi kuti zvinwiwa zvavo zvitsva zvekunze zvine hutano kupfuura doro nemasoda mumakani mapfupi, akatenderera ekare.

Topo Chico, Simply uye SunnyD nguva pfupi yadarika vakaparura zvinwiwa zvedoro nemakorokoza mumagaba marefu, matete, ukuwo Day One, Celsius neStarbucks vakaburitsa mvura inopenya uye zvinwiwa zvesimba mumagaba matsva matete. Coke neKofi yakatangwa mune slim vhezheni gore rapfuura, zvakare.

Sokunge riri kutsanangura munhu, Bhora, mumwe wevagadziri vakuru vearuminiyamu magaba, inosimbisa "pfupi, yakaonda muviri" ye12 oz yayo. magaba akapfava akaenzaniswa neayo ekare (zvakare 12 oz.) stouter version.

Vagadziri vezvinwiwa vari kuvavarira kusiyanisa zvigadzirwa zvavo pamasherufu akazara vanhu uye kuchengetedza mari pakutakura nekutakura nemagaba akatetepa, vanodaro vaongorori nevagadziri vezvinwiwa.

Vatengi vanoona magaba matete seakanyanya kuomarara, izvo zvinoita kuti vanzwe vakanyanya hunyanzvi.

Aluminium magaba
Zvinwiwa zvakapfava zvakaonekwa mumagaba kare muna 1938, asi chinwiwa chekutanga chealuminium chakashandiswa kugadzira cola inonzi "Slenderella" muna 1963, maererano neCan Manufacturers Institute, sangano rekutengeserana. Pakazosvika 1967, Pepsi naCoke vakatevera.

Sechivanhu, makambani ezvinwiwa aisarudza iyo 12 oz. squat modhi yekubvumira imwe nzvimbo yekushambadza zviri mukati mezvinwiwa zvavo pamuviri wegaba rine mavara ane mavara uye logos.

Makambani akatombotariswa nekuda kwekuchinja kune akaonda mamodheru. Muna 2011, Pepsi akaburitsa "refu, sassier" vhezheni yegaba rayo rechinyakare. Gaba, rakaratidzwa kuNew York's Fashion Week, raiva nemutsara weti: "The New Skinny." Zvakashoropodzwa nevakawanda zvichinzi zvinogumbura uye National Eating Disorders Association yakati zvakataurwa nekambani "hazvina mufungo uye hazvina basa."

Saka sei wavadzosa iye zvino? Zvimwe nekuti slim magaba anoonekwa seyekutanga uye anovandudza. Nhamba iri kukura yezvinwiwa iri kupa vatengi vanotyaira hutano, uye magaba matete anoratidza maitiro aya.

Makambani ari kutevedzera budiriro yemamwe ma brand 'slim cans. Red Bull yaive imwe yemhando dzekutanga kuita mukurumbira zvimagaba zvitete, uye White Claw yakaona kubudirira neyakaoma seltzer mumagaba machena matete.

Aluminium cans, zvisinei nehukuru, zviri nani pane zvakatipoteredza kupfuura mapurasitiki, akadaro Judith Enck, aimbova Environmental Protection Agency mudunhu maneja uye purezidhendi weBeyond Plastics. Anogona kugadzirwa kubva kuzvinhu zvakashandiswa patsva uye anogona kugadzikiswa zvakare nyore. Kana akaraswa, haaise njodzi yakafanana nemapurasitiki, akadaro.

Kune zvakare bhizinesi rinokurudzira kune akaonda madhizaini.

Ma brand anogona kusvina mamwe 12 oz. magaba akaonda pamasherufu ezvitoro, mapallets nemarori kupfuura makombi akakura, akadaro Dave Fedewa, anoshanda naye kuMcKinsey anobvunza makambani ezvitoro nevatengi. Izvozvo zvinoreva kutengesa kwepamusoro uye mari yekuchengetedza.

Asi kiyi, Fedewa akadaro, ndeyekuti magaba akatetepa anobata ziso: "Zvinosetsa kukura kwakakura kunogona kutyaira mukutengesa."